Flip2BFit began as a passion product to curb the growing obesity epidemic for those 18 and under in the United States by Heather Parisi. It has now become an international hit among fitness enthusiasts, teachers and children. Be sure to grab your very own copy of Flip2BFit, today!

Here’s a message about Flip2BFit from the creator, Heather:

Heather Parisi

Heather Parisi Working on her laptop in Uganda – Africa

I founded Flip2BFit with the mission to bring healthy lifestyle options that are fun to as many people as I possibly can.

Im just a girl that has passion and a dream. I keep fit and healthy by eating clean and working out. I am a true believer that you are in control of your own health and well being and that every choice you make creates an action that takes you to the next place in your life. I find myself on a mission to show that healthy lifestyles don’t require being in a gym 2 – 3 hours a day and giving up your favorite things.

Flip2BFit was born out of my resilience, determination, dedication and desire to live a healthy lifestyle and share that knowledge with kids and their families. At the age of 12, I was competing as a national gymnast when I broke my leg at the growth plate – leaving me with a curvature and discrepancy in the length of my legs. This injury caused me to be teased, bullied and isolated throughout my formative teen years. I eventually found a doctor that could perform corrective surgeries to allow me to grow new bone to correct the length and curvature of my leg so that I could once again walk with even footing and stand tall on two feet. While the surgeries corrected the physical, I had to work to overcome my long standing eating disorder. I always found strength from my ability to partake in some kind of fitness activity. Fitness was that one place where I was able to feel normal — as I was still able to participate in sports and ultimately becoming a collegiate diver. It was my passion for life and my ability to overcome my physical challenges.

As you may be aware, childhood obesity has become a serious epidemic affecting approximately 20% of children under the age of 12 and over 50% of children up to the age of 18. This worried me and I knew something must be done. My background along with my memories of playing board games as a child growing up and my awareness of the obesity problem among children in the United States lead to the development of Flip2BFit and Bakari. It is the perfect solution of getting kids active while having fun and without them seeing it as a challenge.

My Father was a former teacher, coach, and health & fitness enthusiast who has been involved with education and sports for his entire life. With a career as a teacher in the public school system in New York, he has garnered the experience and expertise to make fitness fun and unique for children. By coaching high school basketball and lacrosse teams for over 20 years has taught him how to make conditioning exercises lead to winning results. Through his experience as a teacher and motivational keynote speaker, he has developed ways to present information in an enjoyable way that is educational for both children and adults alike. These life-long experiences have culminated in a way that is an invaluable part of Flip2BFit’s creation. He was a huge part of developing the incredible game board and characters that you have grown to love. He has impeccable insight into the educational value of the game and is always sharing ways to improve and bring more to kids everyday.

Thank you for taking the time to learn a little bit about me and my dad and for becoming part of the Flip2BFit family!

-Heather Parisi, Founder of Flip2BFit


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